What I did: The One EPIC Journey was a living breathing brand all by itself with AdventHealth. The purpose of this creative was to help promote the installing of a single integrated electronic health record (EHR) and revenue cycle management system across the entire AdventHealth system. What that means is health records will be easily accessible regardless of the care setting in which a patient interacts with the AdventHealth system, fostering greater efficiency and coordination. The goal was to create an iconic logo that had a retro travel inspired look and feel (think Airstream). Once the logo was approved the next step was to create a “timeline” graphic that would have six “mile markers” that represented the pre-stages before EPIC went live. So many assets would spin off this creative from powerpoint/word templates, sharepoint landing page graphics, promo items, poster, flyers, pretty much anything you could think of.